am not a professional planner but I am on the reunion committee for my
alma mater. Can I offer My Old Yearbook™ CD for our upcoming
Absolutely. Whether you are a
professional planner or an alumni on the reunion committee, My
Old Yearbook™ CD is available for you to offer. Some
schools are not planning a reunion but would like to make My
Old Yearbook™ CD available to their alumni. If you
can be considered a Contact Point for the alumni of your class or
school (for example, the Webmaster for your alma mater), you can offer My
Old Yearbook™ CD.
if I offer My Old Yearbook™ CD for an upcoming reunion and
don't get 20 pre-reunion orders
Our data proves
that alumni love this product. Interestingly, more than 30% of alumni
who purchase My Old Yearbook™ CD still
have their bound yearbook! Even so, we try to remain as flexible as possible when working
with planners and we recognize that there are a lot of factors that
affect whether alumni order the product. If you have let the
alumni know that they can get their yearbook on CD and fall short of
the minimum first-time order quantity, Contact
Us. We are sensitive to disappointing those who have ordered
so we will work with you. Please keep in mind though, that the Free
Planners Version is available only after the first 20 have
What if our Reunion Committee is not
interested in making a profit?
A "profit" may not
be a motivating factor for you or your committee. We understand if that
is the case, we just want you to know that some level of financial
recompense is available and if it helps you or your committee, great.
How you choose to apply it is your choice. Some committees have chosen
to lower the price of the CD to the alumni, others use the "profit" to
offset their costs, and still others have decided to purchase the
CD’s and included them in the price of the reunion. These
options are entirely your call. As a vendor member of the National
Association of Reunion Managers we pride ourselves on superior product
quality and excellence in client relations. With that in mind,
we’ll work with you to ensure that offering
Old Yearbook™ CD contributes to a fun and memorable
How do you get the yearbooks to make the
Most of our
activities involve the reunion event. During the planning for the
reunion, someone is usually making name badges from the yearbook. They
send us the yearbook. In those instances where offering My
CD is not tied to a reunion, there are a number of ways we can obtain
the yearbook, but it almost always comes from an alumnus. The planner
ships it to us, when the volume has been built, we ship the yearbook
back along with the Free Planners Version CD back
to the planner. Since there are many variations on this theme, if you
believe you may have difficulty obtaining a yearbook for a particular
school/class, Contact Us
and we will help.
Is the yearbook destroyed?
No. The yearbook is returned in the same condition
that we received it in. The digitizing process is non-destructive for
99% of the yearbooks we receive. The only exceptions are when the book
is so old that the glue cracks off as you handle the book or turn the
pages. In these cases, it's not the process that affects the condition,
it's actually viewing the yearbook and flipping pages. Of the 4,569
yearbooks in our library, only three have required us to re-glue the
binding - this was done as a courtesy and was preceded by discussions
before the copy process began. If we receive a "bad" copy, we notify
the planner and if necessary/possible, make arrangements to get a
better copy. We are highly sensitive to the original yearbook
condition. As a side point, researchers had conducted a study
of University of Pennsylvania freshmen and asked the following question:
"What would you do if a friend
threw away your yearbook?"
was a multiple choice question and the choices were:
A) I would kill them
B) I'd be a little mad
C) I would not care
D) between B &C
of the respondents indicated:
"A) I would kill them"
statistic is not lost on us.
What if the yearbook has autographs - do I
need a "Pristine" yearbook?
You do not need a
pristine yearbook, but we like to remind the planner that what they
give us is directly related to what the alumni see, so in a sense, they
are responsible for some level of product quality.
The fact is,
however, that 95% of the yearbooks we process are autographed - it's
the nature of the beast. Most of these non-published artifacts are on
the beginning or ending pages of the yearbook. Sometimes the
autographing is in the margins of various pages. We routinely clean
that up digitally. Non published artifacts such as autographing present
a problem when they are across photographs - John Smith signed right
over his own picture. We can clean that up too, but then we risk
altering the photo. Our staff has exceptional experience in digital
editing, but when you zoom up to say, 1600% as we advertise, there is a
risk that the editing will be visible - something we abhor.
In general, in the
rare instances where the autographing is extreme, we work with the
planner to obtain a better copy. To date, we have never had a
circumstance where we couldn't obtain a better copy.
How do I let the alumni know that My Old Yearbook™ CD
is available for the reunion?
A successful "notification strategy" (surrounding
a reunion event) usually includes these elements:
Notification of the
availability in the reunion announcement/RSVP form
the door" forms or flyers for those attending the reunion who did not
order a CD
level of web presence
We have examples of how to notify your alumni of
the availability of My
Old Yearbook™ CD at each of
these stages. Keep in mind though that since there’s a degree
of variability to each class/reunion, if you like, we work with you
offering suggestions and creating customized marketing pieces to help
make sure you are able to "get the word out".
I have to order 20 every time? What is the minimum order quantity?
The order of 20 is for "First-Time Builds". After that we take orders
piecemeal as they come in from you. We try to produce them in bulk to
reduce our costs and therefore pay you more per CD on larger orders.
This aspect is entirely your call. If you can hold out till you get 51
for example, you’ll make more money. We leave this up to the
planner because only you know what is reasonable for your alumni in
terms of delivery.
reunion is coming up soon. How long does it take to get my Planners
Version so I can make name badges BEFORE the reunion?
regards to delivery, we quote 4-6 weeks on a first time build and 2-4
weeks delivery on re-orders. This means delivery to the alumni. We
remain flexible though, because occasionally something creeps up for
the planner requiring shorter delivery. This rarely happens with
professional planners because they are serving a client and are, by the
very nature of their business, very organized. It happens more often
when we deal with an alumni association or reunion planning committee.
Sometimes, though, with new clients, a planner will want to offer My
Old Yearbook™ CD to the alumni of a reunion that's being held
sooner than the 4-6 week delivery window will allow. In those cases we
do our absolute best to accommodate the planners schedule. There are a
lot of variables that affect how accommodating we can be however. If
the planner wants the CD's available for the reunion event that is,
say, two weeks away, we will 'move heaven and earth' to make it happen.
But we will not, under any circumstances, reduce the quality of the
product in order to meet a deadline like that. Our policy is that if
our communications are clear, everyone's expectations will be met.
Okay, you've said
"incentive" is available. What's that all about?
Contact Us and
let us know A) that you are either a member of a reunion committee,
alumni association, or a professional reunion manager; B) what school
and (if applicable) year or the name of your reunion planning company.
Include the details on our Contact
Page, and we'll be happy to share the complete details with
what I know so far. What do I have to do next in order to offer My
Contact Us. In
general, the issues we discuss with you will be whether or not you want
us to customize flyers for you, when the reunion is coming up, and the
details surrounding production planning. If you like we can send out a Free Demonstration CD
to show the reunion committee you serve.